Welcome to the INKEY Blog. Where we spread and share our skincare knowledge with you!

Starting your retinol journey but worried about irritation? Meet the Moisture Sandwich Method - a gentle, skin-barrier–friendly way to ease retinol into your routine. By layering moisturiser before and after your retinol serum, this technique helps minimise dryness and sensitivity while still delivering visible results. Ideal for first-time retinol users or anyone with sensitive skin, it’s the smart, stress-free way to unlock smoother, firmer-looking skin without the fear of irritation.

PDRN (Polydeoxyribonucleotide) is one of skincare’s most talked-about regenerative ingredients—but is it really worth the hype? This science-led guide explores how PDRN works, what the research says about collagen and barrier repair, and the safety and ethical questions around salmon-derived formulas. We also look at next-generation alternatives that deliver regenerative results without compromising on values.

Meet your new hydration go to. Hydro Surge Dewy Face Mist gives you instant glow and lasting moisture in one refreshing spritz. Lightweight, makeup friendly and perfect for on the go, it keeps skin looking fresh and feeling hydrated all day. Mist up anytime before makeup, post gym, mid flight for skin that looks dewy not dull.

Meet Hydrating Cream-to-Milk Cleanser — your new go-to for soft, balanced, and hydrated skin. Powered by 5% Rice Milk and Hyaluronic Acid, this gentle cream transforms into a silky milk to melt away makeup and grime without leaving skin dry or tight. Think deep cleanse, zero drama. Just calm, hydrated skin that feels good all day.

Let’s get into it: are you familiar with Exosomes in skincare? Know what they do––and most importantly, the power they have when it comes to skin? Whether you are or not quite, the at-home skincare game is about to change.

Backed by extremophile science, ectoin helps protect, hydrate, and strengthen the skin barrier against daily environmental stress. In this comprehensive guide, we break down exactly what ectoin is, how it works at a cellular level, and why dermatologists are calling it a game-changer for barrier health and long-lasting hydration. You’ll learn how ectoin compares to hyaluronic acid, which skin types benefit most, and how to use it effectively in your routine. Plus, we explain how INKEY’s Ectoin Hydro-Barrier Serum harnesses this innovative ingredient to support stronger, more resilient skin—now and over time.

There are a lot of myths and misconceptions around skin dryness which is not quite as simple as just a lack of water. Skin dryness is classified more as skin type as opposed to dehydration which is more of a skin state resulting from external factors and requires a different approach of care. Find out more and what INKEY products target dry and damaged skin.

Enter NEW Ectoin Hydro-Barrier Serum. This is not just another barrier serum; this is leading barrier science now with advanced hydration. Read on to get the lowdown on the hottest launch of 2025...

Think hydrating is only a daytime thing? We’ll let you in on a secret, it’s even more powerful in the evening. 

Here at The INKEY List we’ve always understood the power of hydration because we know that healthy skin starts with hydrated skin.

The idea behind it is simple: active ingredients can penetrate the skin more effectively when it's hydrated. This simple technique involves applying back-to-back skin care products without letting them dry to achieve maximum absorption. 

Hyaluronic acid is skincare’s hydration hero — and this guide explains exactly why. Learn what it is, what it does for your skin (from lasting hydration to a plumper look), and how to use it properly for the best results. Plus, discover the easiest ways to build it into your routine with affordable, high-performance picks from The INKEY List.

Our Polyglutamic Acid Serum is a powerful hydrator for the skin's surface, locking in moisture and helping the skin appear instantly smoother. In fact, it can hold 4x more moisture than Hyaluronic Acid—so it’s a must for dry skin, especially in the winter.

If your skin feels persistently dehydrated despite using moisturizer, it may be lacking water rather than oil. Hyaluronic acid is a naturally occurring molecule in the skin that plays a key role in hydration, barrier support, and skin elasticity—but levels decline steadily with age and environmental stress. This article explains how to recognise the signs your skin may benefit from hyaluronic acid, why dehydration can affect all skin types (including oily and sensitive), and how incorporating a hyaluronic acid serum can help improve skin comfort, radiance, and overall resilience.

If you’re using hydrating products and not seeing results for dry skin, there are numerous reasons why this could be happening. Let’s take a look at the 5 best ingredients for dry skin.

If you are looking for an ingredient that has dual benefits of effectively moisturizing and exfoliating dead skin buildup simultaneously, look no further than Urea. At The INKEY List, we believe it is the next trend ingredient! For those with dry or rough skin texture or those that are prone to eczema or psoriasis, we have your Solution. 

Not as well-known as Hyaluronic Acid, Polyglutamic Acid ("PGA"), is believed to have 4x greater moisture retaining benefits than HA. If you have dull, dry, or dehydrated skin, you should consider incorporating Polyglutamic Acid into your skincare recipe. 

For some, emulating the glowing, radiant look can feel impossible, especially if you experience dryness, dullness, or blemishes. However, at the core of glowing skin is a good, comprehensive skincare routine built around effective cleansing, suitable treatments, and comforting nourishment. 

What if one product could totally transform your skin? Even better, what if it could do it in 30 days?  Meet the $11.49 best-selling Hyaluronic Acid Serum.

Stressed out skin can manifest in many ways, unfortunately. As stress can impact the skin’s natural protective barrier, there can be signs of dryness and dehydration, as well as inflammation and itchiness. You might also notice everything from pigmentation to dullness, and of course, there is the chance breakouts may appear. Learn what you can do to target stressed skin and what INKEY product are best suited to calming stressed skin.

Dehydration is incredibly common, but many find it hard to distinguish and thus to treat effectively. Our simple guide explains everything you need to know about dehydrated skin, in easy-to-understand, bite size pieces of information. 

It’s a term often connected to ingredients like collagen and peptides but what is ‘plump’ skin and why do we want it? Plump skin can be regarded as well-hydrated, firm with a natural fullness, roundness and bounciness. Its decline can be considered a sign of ageing and can also affect the brightness, texture and tone. Learn more about how to get plump skin, the best INKEY List products to support the production of elastin and collagen whilst giving hydration and other tips to help plump your skin.