When we start a new skincare routine or try a new product, the expectation is that all our troubles, breakouts and concerns will fade away immediately. Unfortunately, the purge can be an unforeseen stage that stands between you and your skincare goals. Find out more about purging, the difference between purging and a reaction and tips to avoid the purge when introducing a new product into your skincare routine.

Sensitive skin is a broad term to describe skin that has reduced tolerance and can be aggravated by products or external/lifestyle stressors. It can be the result of damage to the skin barrier or as an allergic/irritated reaction to certain ingredients that it comes into contact with. If you have sensitive skin, it can require an adjustment to your daily skincare routine, exploration of the cause and a consciousness around the ingredients you’re using. Find out which INKEY List products are best suited to those who have sensitive skin.

When it comes to hair, layering is not just a styling thing. Just like skincare, layering your hair products is an effective way to maximise the results of your routine whilst also targeting multiple concerns. Whether it’s an itchy scalp or dull, lacklustre locks, build a recipe that works for you and your hair and scalp goals.

Whilst it’s normal to lose 50-100 hairs per day, increased loss, thinning and flatness of your hair can be a result of deeper rooted lifestyle, genetic and environmental imbalances. Learn more about what causes hair loss and hair thinning, the hair growth cycle and The INKEY List products that can help prevent and reduce hair loss as well as add volume.

Bleaching, heat treatments, colouring and styling - the daily grind for luscious-looking locks can be a heavy burden on your hair, with damage being one of the top haircare concerns we encounter.

Let’s get science-y and understand how our hair bonds work and the structure and function of how each hair fiber is built.

Whether it’s the summery haze of humidity or the result of ongoing damage to the hair, frizz can find its way to all hair types. Find out what causes frizzy hair and how to tame it with The INKEY List's best hair treatments.

The scalp is literally the root of our hair health and can be the first place to show signs of imbalance which can contribute to the overall look and feel of your locks. From flakiness to excess oil, the scalp is equally as susceptible to problems such as imbalance, environmental factors and disorders. Learn about why a healthy scalp is important and what INKEY List products can help keep a clean and healthy scalp.

Dry and damaged hair can often get confused as both have similar symptoms including brittleness, breakage, neverending tangles, split ends, dryness and frizz. Despite the similarities on the surface, the cause, treatment and prevention are a bit more tailored. Find out which INKEY List products we recommend to tackle and prevent dry & damaged hair.

There are a lot of myths and misconceptions around skin dryness which is not quite as simple as just a lack of water. Skin dryness is classified more as skin type as opposed to dehydration which is more of a skin state resulting from external factors and requires a different approach of care. Find out more and what INKEY products target dry and damaged skin.

When creating a routine, the best place to start is by defining your skin type to ensure the products you select are working with and not against your skin’s natural properties in order to effectively target your concerns. Learn how skin types are categorised and how to identify which skin type applies to you and your concerns,

Having been introduced as a preventative measure to stop the spread of COVID-19, the face mask has brought with it it’s own skincare epidemic known as ‘Maskne’. With many of us experiencing regular mask usage in our day to day, these side effects have surged and prompted a skincare shake up. Find out what INKEY List products are best to tackle and prevent Maskne.

There are a few reasons why acne scars occur. Firstly, not all acne will result in scarring and even if it does, there are plenty of treatments to reduce their appearance and help them disappear completely. Learn what can cause scarring, how to get rid of scarring and prevent the risk of them occurring.