Introducing one of our favourite families - the Retinoids! An umbrella term for a group of compounds derived from Vitamin A, they are the ultimate ingredient for skin renewal and combating the signs of ageing.

Dull skin can be caused by many factors, one of which is not cleansing the skin properly. A buildup of dead cells can make the skin's surface rough, and cause skin to absorb light rather than reflect making skin look dull. Our NEW ingredient, Fulvic Acid is the perfect first step in your skincare regimen to achieve that bright, enviable glow!

Having a bright, healthy complexion is a skincare goal many people share, in fact it's a top question on #askINKEY! We are passionate about knowledge, so we are here to give you the 101 on why we get dull skin and ingredients that help brighten so you can achieve YOUR brightest skin.  

Beta Hydroxy Acids are oil soluble chemical exfoliators and a great choice for oily and breakout prone skin

They work deeper in the skin than Alpha Hydroxy Acids, and can help unclog pores and target blackheads. 

Hyaluronic acid is a powerful hydrator found naturally in the skin. It acts as a magnet for moisture drawing it in from the air around to plump, hydrate and brighten.

At The INKEY List, we know that understanding the right products you need to achieve your skin goals and what order to use them in can be confusing. We've broken down each step of your skincare routine starting at cleanse & hydrate, to treating your skin goals, choosing the right moisturiser for your skin type and finishing with the most important step, SPF.