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Retinol Serum
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How to layer Retinol Serum in your routine
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Ingredients in Retinol Serum
How to use Retinol Serum
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Retinol Serum

Allure award-winning Retinol that targets first signs of aging

4.4
Rated 4.4 out of 5 stars
4.4 Stars (864 Reviews)
$21.50 / 30ml

What you get: A retinol serum that targets early signs of aging and uneven skin tone.

Why it works: 1% slow-release Retinyl Acetate gently boosts cell turnover to smooth fine lines, wrinkles and pigmentation. Squalane adds hydration and helps calm the skin.

How it feels: Lightweight, silky and non-greasy. Skin feels soft, nourished and gradually more even over time.

When to use: PM only, 1–2 nights a week to start. Increase frequency as your skin builds tolerance

Have you tried? Our NEW Starter Retinol Serum. A gentle, encapsulated retinol designed for beginners and sensitive skin - effective results, without irritation

Suitable for:

  • All skin types

Targets:

  • Fine lines & wrinkles
  • Uneven skin tone & texture
  • Hyperpigmentation

Awards & Features

  • Allure 2021 Award
  • Glamour Award

Shipping info

Standard tracked shipping

  • FREE on orders over $50
  • (2-8 business days)

No import duties or fees - Your order will ship domestically from our Canadian warehouse so you can shop with confidence knowing your order will arrive quickly without extra costs

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This product

Retinol Serum

Retinol Serum

  • •Targets fine lines and uneven skin tone.
  • •1% slow-release Retinyl Acetate gently boosts cell turnover to smooth fine lines, wrinkles and pigmentation

or

Have you tried?

Starter Retinol Serum

Starter Retinol Serum

  • •Perfectly suited for first-time Retinol users, those with sensitive skin or rosacea-prone skin
  • •Clinically proven to visibly smooth fine lines in just 7 days -without irritation*
  • •0.01% Retinal helps even skin tone and refine texture

Still not sure?

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4.4
Rated 4.4 out of 5 stars
Based on 864 reviews
Total 5 star reviews: 585 Total 4 star reviews: 172 Total 3 star reviews: 47 Total 2 star reviews: 17 Total 1 star reviews: 43
Reviews Summary
Customers say this retinol serum has a gentle, smooth texture that absorbs well without feeling harsh or greasy. Users appreciate its non-irritating formula, making it ideal for sensitive skin and beginners. Many report softer, plumper skin with improved fine lines and a brighter complexion after consistent use. The lightweight consistency applies easily, though some mention it can be runny. While most praise the gentle formulation, a few note an unpleasant acidic smell. Users typically start with twice-weekly application, gradually increasing frequency. Results become visible after several weeks of use, with many experiencing smoother texture and reduced wrinkles.
864 reviews
  • Rachel J.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 35 - 44
    Skin Type Normal
    Skin Concerns Fine Lines and Wrinkles, Plumping
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 1 month - 3 months
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    Yesterday
    Great for beginners

    This retinol serum is a great place to start as a beginner. I’ve been using it once a week for a few weeks. There has been a little bit of purging but I like that it’s not overly drying or harsh as some formulas are.

  • Chiharu D.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 45 - 54
    Skin Type Dry
    Skin Concerns Fine Lines and Wrinkles, Acne Scars, Dryness, Under Eye Circles
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 3 months +
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    3 days ago
    I like the retinol, but container can use improvement

    No problem with the product itself. I love your retinol, my complaint is the container. I feel like alot of product gets wasted by sitting upside down. So much retinol pools in the lid. Please make improvements so I don't waste the product 🙏

  • Joy I.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 45 - 54
    Skin Type Normal
    Skin Concerns Fine Lines and Wrinkles, Hyperpigmentation, Plumping, Under Eye Circles
    How long have you used this product for? 3 months +
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    4 days ago
    Reduced appearance of wrinkles

    After 1 month of use my wrinkles were softer and my skin texture was smoother.