Vitamin C Brightening Hair Treatment

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$9.99 / 50ml

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Shiny and glossy hair serum

For best results
  • Overnight
  • Pre wash
  • Post wash
Boost your
  • Shampoo / Conditioner

This lightweight serum has been formulated with two powerful ingredients (VCIP and LUSTREPLEX™ ) to work on the hair cuticle to help reduce frizz and visibly brighten dull hair and increase gloss and shine.

Dull and lackluster hair can be caused by several factors including diet, dehydration, bleaching, chlorine, heat damage or excessive washing. VCIP works to treat dull, lackluster hair by helping to restore the hair from being hydrophilic (damaged) back to hydrophobic (healthy) through lipid deposition and helps to rebuild the hair’s natural barrier and smoothing the cortex surface, resulting in glossy, shinier hair instantly.

Who is it for?

Good for; All hair types

Great for; Dull and damaged hair


This product starts to repair hair after only 15 minutes, as it works at room temperature*

*Based on clinical testing with a formula containing 0.5% VCIP


  • 0.5% VCIP; elps to repair damaged hair and visibly brighten dull hair
  • 2% LUSTREPLEX™**; helps to increase the Hair Humidity Resistance Factor (H2RF) to reduce frizz and increase shine
  • 1% BETAINE; helps to condition hair, leaving it soft and healthy

**Lustreplex™ is a trademark of Croda Personal Care.

For more information on this product see askINKEY below.


How to use


  • We  recommend  shaking  the  bottle  well  before  use.  
  • Shake  into  the  palm  of  your hand, massage hands together and work through wet or dry hair. 
  • Apply enough to thinly coat all of your hair. Leave on. Style as usual. 
  • Use 1-2 times a week. 

    Alternatively, you can also incorporate this in your routine and use with your shampoo and conditioner as a boost.

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