Vitamin C Brightening Hair Treatment\ vi-ta-men \ see \ hair \ treet-muhnt \
Glossy hair serum
- Pre wash
- Post wash
- Shampoo / Conditioner
This lightweight serum has been formulated with two powerful ingredients (VCIP and LUSTREPLEX™ ) to work on the hair cuticle to help repair damaged hair, reduce frizz and visibly brighten dull hair and increase gloss.
Dull and lackluster hair can be caused by several factors including diet, dehydration, bleaching, chlorine, heat damage or excessive washing. VCIP works to treat dull, lacklustre hair by helping to restore the hair from being hydrophilic (damaged) back to hydrophobic (healthy) through lipid deposition and helps to rebuild the hair’s natural barrier and smoothing the cortex surface, resulting in glossy, shinier hair instantly.
STYLING TIPS & TRICKS:
"You need summer hairstyles that can withstand hot and humid weather. Best to achieve this is by embracing your own hair texture and working with it not against it. Add Vitamin C Brightening Hair Treatment from roots to tips and Shea Oil Hair Treatment to the ends of long towel dry hair, braid it into 3 plaits (leave the ends straight) and let it air dry whilst doing your make up and getting dressed. Once dry undo the plaits, gently run your fingers through to loosen the waves (don’t brush it) and you're ready to go. Your hair will feel healthy, nourished and runway ready"
Bjorn Krischker - Session Hair Stylist & Men's Groomer
For more tips, visit the askINKEY section below.
This product starts to repair hair after only 15 minutes, as it works at room temperature*
- 0.5% VCIP
- 2% LUSTREPLEX™**
- 1% BETAINE
*Based on clinical testing with a formula containing 0.5% VCIP
**Lustreplex™ is a trademark of Croda Personal Care.
For more information on this product see askINKEY below.
How to use
FOR BEST RESULTS:
- We recommend shaking the bottle well before use.
- Shake into the palm of your hand, massage hands together and work through wet or dry hair.
- Apply enough to thinly coat all of your hair. Leave on. Style as usual.
- Use 1-2 times a week.
Alternatively, you can also incorporate this in your routine and use with your shampoo and conditioner as a boost.